Since 2019, China's market economy has been in a downturn, and the traditional home appliance market has been in a deep slough. At this time, as a new video entertainment equipment, intelligent projection undoubtedly has a significant impact on the color TV market. According to the AVC Omni channel push data, in the first half of 2019, the intelligent projection market maintained a growth trend, with sales of 1624000 sets, an increase of 45.4% year-on-year; sales of 3.59 billion yuan, an increase of 39.7% year-on-year.
Compared with the television, the projector seems to be a little better at the same price under the picture size, but the television is superior in the picture quality. But if you want to be big and have picture quality, you can only smash it with money. According to different needs and preferences, you only need to watch variety shows, movies and TV. Projectors are similar to TV, just like headphones and small speakers. If you only want to hear a sound, you don't need to buy expensive ones.
But some people also say that TV seems to be better, such as for the pursuit of image quality and high-quality viewing enjoyment, how the same price projector can not achieve the effect of TV. In the first half of 2019, the market share of the brightness segment below 500 lumens was 58.2%, down 3.0%; the market share of 500-1000 lumens was the fastest growing, up 3.3%, reaching 21.6%; the market share of the high brightness segment above 2000 lumens was slightly increased.
So it seems that for a product to not be abandoned by the times, in addition to constantly catering to the development of the times, perhaps constantly improving themselves, seeking a breakthrough. Whether the current color TV industry or the projector is on the rise, it will face rapid changes or win or lose, and the final explanation right will eventually land on the consumers. But judging from the current market situation, it remains to be seen whether the projector can replace the TV set.